American Marketing Association Covers Library Marketing

Interesting piece that appeared on the AMA website:

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March Display Ideas

I like to go to the movies and I recently saw the trailer for Beauty and the Beast starring Emma Watson and Dan Stevens that will be in theaters on March 17. There are many YA books that are retellings of classic fairy tales. Prepare a display with the traditional book and those that retell the familiar story. Go to to see titles of YA books that go along with Beauty and the Beast, Peter Pan, Shakespeare, and Alice in Wonderland. Here are 10 more program and display ideas for March.

National Nutrition Month
Display books from both the adult and children’s sections of the library that are about healthy eating and nutritious foods. Go to to print out games so that your patrons an have some fun while learning about the best foods to eat.

National Women’s History Month
This month provides a time for reexamining and celebrating the wide range of women’s contributions and achievements that are too often overlooked in the telling of U.S. History. This year’s theme is “Honoring Trailblazing Women in Labor and Business.” The 2017 theme honors women who have successfully challenged the role of women in both business and the paid labor force. Women have always worked, but often their work has been undervalued and unpaid. Go to for more information and material.

Youth Art Month
Celebrate art created by the children of your community by creating gallery spaces throughout your library. Partner with the art teachers at your local schools to get a variety of student artwork for your gallery.

NEA’s Read Across America Day (March 2, 2017)
In honor of Dr. Seuss’s Birthday, the National Education Association celebrates Read Across America Day. The Seussical celebration will kick off a week of reading across the nation as students, parents, and community members gather to share their love of reading. See the CPLS Pinterest Board for Dr. Seuss-themed treats and crafts.

National Anthem Day (March 3)
Today in history, “The Star Spangled Banner” became our national anthem. Visit the Smithsonian’s website to view the earliest known manuscript of Francis Scott Key’s famous song. Display the lyrics of the song along with some small flags (available from the Oriental Trading Company).

Teen Tech Week (March 5-11, 2017)
Teen Tech Week is when libraries make the time to showcase all of the great digital resources and services that are available to help teens succeed in school and prepare for college and 21st century careers. Celebrate the next Teen Tech Week with the theme “Be the Source of Change.” This year’s theme encourages teens to take advantage of all the great digital resources offered through the library to make a positive change in their life and community. Go to for ideas and resources.

Oreo™ Cookies First Sold (March 6, 1912)
Over the years, Nabisco has debuted a variety of unusual flavors of Oreo™ cookies. Buy a few different choices (the lemon ones are my favorite) and serve them to your patrons with a glass of milk. Challenge them to invent a new flavor.

Freedom of Information Day (March 16)
Freedom of Information (FOI) Day is an annual event on or near March 16, the birthday of James Madison. He would later come to be known as “Father of the Constitution” for drafting the United States Constitution and the United States Bill of Rights, and was the loudest voice of the time for ensuring that the government of the newly formed nation held no secrets from the people it served. Place a sign on the circulation desk commemorating the day.

World Poetry Day (March 21)
Gather and display poetry books that include all types of poems—silly or thoughtful, rhyming or freely flowing.

Eiffel Tower Opened (March 31, 1889)
The Eiffel Tower officially opened on this day in 1889. Celebrate this iconic structure by providing a picture of the tower and simple materials, such as toothpicks and marshmallows or straws and tape, for your patrons to create their own replicas.

BONUS Nebraska Display—150 years ago, on March 1, 1867, Nebraska entered the union and became the 37th state. This is a chance to get out and display all of your Nebraska History materials. Visit the website for the Nebraska Statehood 150 at for celebration ideas.

Visit me on Pinterest for even more Display Ideas.

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Leadership Tips, Part 2

  • *Be patient.  Sometimes the best course of action is to do nothing but watch and wait.

*Give your staff plenty of time to get used to the idea of an unpopular decision.

*Take the time to observe before acting, especially if you are new to the scene. All changes should be aimed at improvements. Don’t make changes just for the sake of leaving your mark.


(from Shackleton’s Way)

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Public libraries invited to apply for the NASA@ My Library STEM initiative

Sarah Ostman
Communications Manager
ALA Public Programs Office

Public libraries are invited to apply for NASA@ My Library, a STEM education initiative that will increase and enhance STEM learning opportunities for library patrons throughout the nation, including geographic areas and populations currently underserved in STEM education.

The project is offered by the National Center for Interactive Learning (NCIL) at the Space Science Institute (SSI) in partnership with the American Library Association (ALA) Public Programs Office, the Pacific Science Center, Cornerstones of Science, and the Education Development Center.

Seventy-five U.S. public libraries will be selected through a competitive application process to become NASA@ My Library Partners and participate in the 18-month project (Phase 1), with the opportunity to extend for an additional two-year period (Phase 2).

Applications will be accepted from Feb. 1 to March 22, 2017. To view the project guidelines and apply online, visit ALA members and nonmembers are encouraged to apply; membership status will have no impact on your application.

As part of Phase 1 (May 2017 to Oct. 2018), selected NASA@ My Library Partners will receive:

  • Two NASA STEM Facilitation Kits (total value: $750) designed for use in hands-on STEM programming facilitated by library staff or outside groups, such as NASA subject matter experts. The kits will include STEM tools and hands-on activities based on the following themes: “Sun-Earth-Moon Connections” and “Expanding Your Senses.” The kits’ contents are being finalized based on feedback from three NASA@ My Library pilot libraries; sample contents may include a telescope, binoculars, a microscope, a “green screen” backdrop, robotics and coding activity sets, and more.
  • A tablet computer, pre-loaded with how-to videos, apps, educational games and visualizations relevant to the kit materials.
  • A $500 programming stipend
  • Participation for one library staff member in a required two-day orientation workshop in Denver in February/March 2018
  • An $800 stipend for travel costs for the orientation workshop
  • Promotion to NASA subject matter expert networks for potential program partnerships
  • Training webinars about using the NASA STEM Facilitation Kit materials in programming
  • Ongoing networking opportunities with participating libraries

NASA@ My Library Partners that participate in Phase 2 (November 2018 to December 2020) will receive:

  • NASA STEM backpacks designed for circulation (total value: $200)
  • Two additional NASA STEM Facilitation Kits (total value: $750)
  • An additional $500 programming stipend

Participating libraries will be required to hold at least three public programs per year that utilize the NASA STEM Facilitation Kits, NASA educational resources and/or NASA subject matter experts. The programs should target a variety of age groups, and at least one program per year must be a publicized, high-profile event. Grantees will also be asked to host a community dialogue event to discuss STEM learning needs of their community. View the full project guidelines.

African Americans, Hispanics, Native Americans, women, persons with disabilities, and persons with low socioeconomic status are underrepresented in various fields of science and engineering across all levels – from K-12 to long-term workforce participation. Public libraries serving rural and geographically isolated communities, as well as those conducting outreach to other groups underrepresented in STEM fields, are especially encouraged to apply.

The educational support materials and outreach opportunities provided are part of the STAR Library Education Network (STAR_Net), a hands-on learning program for libraries and their communities.

To learn more about the NASA Science Mission Directorate (SMD), NASA@ My Library and 26 other cooperative agreements SMD selected via a national competition to engage the public in space and earth science see:

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American Library Association announces 2017 youth media award winners

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Leadership Tips

One of my favorite leadership books is Shackleton’s Way by Margot Morrell and Stephanie Capparell.  Over the next few months, I will share some of the traits that made Shackleton such a great leader despite the overwhelming situation in which he and him men found themselves.

*When crisis strikes, immediately address your staff. Take charge of the situation, offer a plan of action, ask for support, and show absolute confidence in a positive outcome.

*Defuse tension. In high stress situations use humor to put people at ease and keep your staff busy.

*Let go of the past. Don’t waste time or energy regretting past mistakes or fretting over what you can’t change.

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Kearney Area Storytelling Festival

See attached flyer for full details

Storytelling Festival

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The CPLS Great Book Giveaway!

Complete Louis L’Amour Set in Brown Binding
Ord Township Library

Time-Life “The Old West” series
Ravenna High School Library

Golden Sower  Picture Books
McCook City Library

Golden Sower Picture Books
Logan County Library, Stapleton

Golden Sower Intermediate Books
Arapahoe Public Library

Golden Sower Intermediate Books
St. Mary’s High School, O’Neill

Golden Sower Intermediate Books
Horizon Middle School, Kearney

Golden Sower Young Adult Books
Blue Hill Public School Library

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Book Club Speed Dating

Check out this program idea from Lawrence Public Library:

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February Display Ideas

The holidays are over and now it is time to look forward to…more cold weather. You may be tired of bundling up just to go outside, but making these simple snowglobe crafts will brighten even the dreariest winter day: Here are 10 more display ideas for February:

American Heart Month
Arrange your “heart-healthy” cookbooks on a table that also includes books about walking and other exercises. Print off this list of 30 classic games for simple outdoor play that are fun no matter if the sun is shining or the snow is still covering the ground:

Black History Month
Celebrate Black History with kids of all ages by displaying and reading stories of African-Americans overcoming adversity and making their multicultural mark on the world. With books about everything from jazz and Jackie Robinson to slavery and segregation, there are many rich biographies and themes to explore. Plan a virtual visit to the newly opened National Museum of African American History & Culture in Washington, D.C. Browse their collection of close to 37,000 items by visiting

National Carrot Cake Day (February 3, 2017)
Make a small display of books with the word “carrot” or pictures of carrots on the covers. Serve your patrons small pieces of this kid-friendly carrot cake:

Take Your Child to the Library Day (February 4)
Take Your Child to the Library Day (TYCLD) is an international initiative that encourages families everywhere to take their children to their local library. Launched in 2011, TYCLD raises community awareness about the importance of the library in the life of a child, and promotes library services and programs for children and families. Get some balloons, serve snacks, play games, etc.

National Send a Card to a Friend Day (February 7)
Display your craft books that include card-making. Provide supplies, such as construction paper, markers, stamps, and stickers, and hold a card-making workshop.

Mo Willems’ Birthday (February 11, 1968)
Display Mo Willems’ books in your children’s area. Explore this Pinterest page of Elephant and Piggie activities you can use to bring this favorite children’s book series to life.

Valentine’s Day (February 14)
Love is in the air. Prepare a quick and easy display of romance books with a pink or red plastic tablecloth, white paper doilies, and hearts of all sizes.

Gumdrop Day (February 15)
Are you thinking of starting a makerspace in your library? Got a bag of gumdrops and a box of toothpicks? That’s all you need to make some amazing feats of candy engineering. Here are some architectural tips for making tall towers:

Pluto Discovered (February 18, 1930)
Pluto was discovered on this day by Clyde W. Tombaugh. Roughly 70 years later, the International Astronomical Union downgraded the status of Pluto to that of “dwarf planet.” Create a display of books about Pluto and the planets.

Polar Bear Day (February 27)
Celebrate these beautiful animals by displaying fiction and nonfiction books about them. Watch polar bears in the wild via Animal Planet Live’s Polar Bear Cam at

Don’t forget to follow me on Pinterest!

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